Cross Media
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Cross media marketing combines print, email, web pages and mobile marketing to create engaging, response driven campaigns. Brands can create a unique 1:1 experience, personalising each step with recipient information and changing elements of the design to reflect data segments.
This could be as simple as changing the offer based upon a previous purchase, or as intelligent as changing entire campaign steps such as surveys or mailings based upon responses earlier in the campaign. Cross media marketing provides the tools to help brands assess which initiatives are performing and which are not.
Campaigns can show which recipients came from the printed mailing compared to the various emails, funnelling leads dependent upon number of visits and stage reached. Cross media marketing often delivers vastly increased campaign response rates whilst delivering unparalleled customer insight. |
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Print service providers and agencies use cross media marketing as a means to better solve the marketing problems of their customers. Cross media marketing facilitates closer partnerships between brands and their suppliers enabling printers to escape the commodity stigma and agencies to present sophisticated statistics to improve campaign performance.
Cross media marketing - an overview from Xmpie
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"Cross media marketing provides the tools to help brands assess which initiatives are performing and which are not."To demonstrate the power of cross media marketing please visit the sites below:Innovation Showcase
To find out more speak to either David Busbridge or Paula Smith on:
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